Social Media Marketing Manager
Bondo Pride Hotel
I manage all the social media platforms for Bondo Pride Hotel, which has a cumulative total of 10,600 followers on Facebook, Instagram, and TikTok; we also have well over 1,250 reviews on Google.
1. Bondo Pride Hotel on Facebook
2. Bondo Pride Hotel on TikTok
3. Bondo Pride Hotel on Instagram
As the social media manager, I’m responsible for developing and executing a comprehensive digital marketing strategy to enhance the hotel’s online presence and engagement. My key roles and responsibilities include:
- Creating, curating, and managing engaging social media content (photos, videos, and written posts) on Facebook, Instagram, and TikTok, ensuring alignment with the hotel’s brand identity.
- Developing and implementing a results-driven social media strategy to increase brand awareness, website traffic, and direct bookings, with regular performance analysis to refine strategies.
- Fostering positive online engagement by promptly responding to comments, messages reviews and building relationships with guests.
- Staying updated on social media trends and industry best practices, adapting strategies to keep the hotel competitive and relevant.
- Monitoring the hotel’s online reputation by addressing reviews and promoting positive guest experiences, ensuring brand consistency across platforms.
- Promoting hotel events, offers, and packages through creative campaigns, coordinating with sales and events teams for maximum impact.
- Maintaining a content calendar for consistent posting, and aligning social media activities with hotel events and promotions.
- Managing the hotel’s website with an internal booking engine, contributing to 15% of accommodation bookings.